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New hire onboarding checklist for a small agency

Before day one, first day, first week, 30, 60 and 90 days: a copy-ready onboarding checklist for agencies and studios, with an owner on every line.

·6 min read

In a small agency, onboarding usually means the founder spending a chaotic first day setting up accounts, forwarding a few documents, and dropping the new person into a client project with "shout if you have questions". Then the founder gets pulled into a client call, and the new hire spends two days waiting for access to things.

It works, sort of. But it's slow, it depends entirely on the founder's memory, and it gets worse with every hire because the agency has more tools, more clients and more unwritten rules each time.

A written checklist fixes most of this. It means onboarding happens the same way whoever does it, nothing gets forgotten, and the founder isn't the bottleneck. Here's one built for agencies, studios and dev shops.

How to use it

Copy it into a document or task list for each new hire. Put a name next to every line. "We" is not an owner. The founder, the team lead, a buddy and the new hire themselves are owners.

Before day one

TaskOwner
Signed offer letter and employment contract on fileFounder
Right-to-work and tax forms collected, per local requirementsFounder
Equipment ordered or shipped to arrive before day oneOps
Work email account createdOps
Accounts created for chat, projects, docs and design/dev toolsOps
Access recorded: which tools and client systems, at what levelOps
Buddy assigned (not their manager)Team lead
First week's calendar sent: who they'll meet and whenTeam lead
First small, real task chosen and written upTeam lead
Welcome message drafted for the team channelFounder

Two lines here get skipped and cause the most trouble later.

Recording access. Write down every system the new person gets into, including client systems. It feels like admin on day one. On their last day, whether that's in six months or six years, that list is the difference between a clean exit and a former employee who still has a login to a client's hosting. In Suprwork, Access & offboarding keeps this register, so the exit checklist builds itself from it when someone leaves.

Choosing the first task in advance. If you leave it to day one, it'll be "have a look around the codebase", which isn't a task.

Day one

TaskOwner
Welcome call with founder: why the agency exists, who the clients areFounder
Post welcome message, introduce them to the teamFounder
Check every account and login worksNew hire + Ops
Walk through the tools: where chat, tasks, files and docs liveBuddy
Read the core SOPs for their roleNew hire
Complete the first small taskNew hire
End-of-day check-in with team lead: questions, anything missingTeam lead

The first task matters more than anything else on day one. Pick something real but small, completable in an afternoon, with an obvious "done": fix a small bug, resize a set of assets, write up notes from a recorded client call. Shipping something real on day one tells the new person they're useful, which no amount of reading does.

First week

TaskOwner
1:1 intros with everyone they'll work with regularlyBuddy schedules
Shadow a client callTeam lead
Introduction to current clients: who they are, what's sensitiveAccount leads
Explain how work flows: brief → scope → tickets → QA → deliveryTeam lead
Explain how status is reported (daily check-in, board, weekly review)Team lead
Assign to one project, with a defined piece of workTeam lead
First 1:1 with managerTeam lead
Friday: what's confusing so far?Buddy

The "how work flows" conversation is the one most often missed. Every agency has unwritten rules: who can talk to clients, what needs approval before it goes out, how revisions are counted, when to log time. New people learn these by breaking them. Tell them instead, or better, point them to the SOPs where they're written.

If they're joining a project that's already running, there's a separate playbook for that: onboarding someone onto a live project in three days.

First 30 days

TaskOwner
Weekly 1:1sTeam lead
Owns at least one deliverable end to endTeam lead
Has read every SOP that applies to their roleNew hire
30-day check-in: what's working, what isn't, any surprisesFounder or lead

At 30 days, ask: "What do you know now that you wish you'd been told on day one?" Add the answer to this checklist. Every hire makes it better for the next.

Days 31 to 60

TaskOwner
Working on client work with normal supervisionTeam lead
First piece of feedback given formally, in writingTeam lead
Starts estimating their own tasksNew hire
60-day check-in: progress against what was expectedTeam lead

Having them estimate their own tasks, and then comparing estimates with actual time, is one of the fastest ways for a new person to learn the agency's pace, and for you to learn theirs.

Days 61 to 90

TaskOwner
Fully independent on their core workNew hire
Client-facing where the role requires itTeam lead
End of probation review, with evidence of work doneFounder or lead
Decision: confirm, extend, or endFounder
Agree goals for the next six monthsTeam lead + new hire

Make the probation decision on evidence: work delivered, feedback received, reliability on what they committed to. If you've kept notes from weekly 1:1s and the person has done daily check-ins, the evidence is already there.

Make the process documents easy to hand over

The checklist above leans on two things most small agencies don't have: written SOPs and contracts that aren't rebuilt from scratch each time.

SOPs for the role. "Read the core SOPs" only works if they exist. Start with the three or four processes every new person touches in their first week. See how to write SOPs your team will follow. In Suprwork, SOPs can be assigned to new joiners in their first 90 days, and you can see which they've confirmed reading.

Contract templates. Keep one offer letter and one employment contract template, reviewed by a lawyer once, and fill them in per hire. Rewriting from an old contract each time is how mistakes and old salary figures slip through.

Common mistakes

No access on day one. The single most frustrating start a new hire can have. Do it before they arrive.

Too much reading, no doing. A day of documents is a day of forgetting. Mix reading with small tasks.

Founder as the only source of answers. Assign a buddy. New people ask buddies the questions they think are too basic for the boss.

No 30-day check-in. By day 30 the new hire has opinions about what's broken. That's valuable, and it fades fast once they get used to it.

Forgetting to record access. It'll matter the day they leave.

This week

If you have a hire starting in the next month, copy this checklist now and put a name on every line. If you don't, ask your most recent hire what they wish they'd been told on day one, and start the checklist with their answer.

Common questions

What should be on a new employee onboarding checklist?
Paperwork and accounts before day one, a welcome and a first small task on day one, introductions and core processes in week one, and check-ins at 30, 60 and 90 days. Every item needs an owner.
How long should onboarding take at a small company?
Plan for 90 days. Most people can do useful work in week one, but understanding clients, standards and how decisions get made takes about three months.
Who is responsible for onboarding a new hire?
In a small agency, usually the founder for paperwork and the person's lead for everything else. A buddy who isn't their manager helps with the questions people don't want to ask the boss.
What should a new hire do on their first day?
Meet the team, get access working, read the core processes, and finish one small, real task. Shipping something on day one does more for confidence than a day of reading.

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